How much could a site earn from display ads? This free AdSense revenue calculator turns monthly pageviews and a page RPM into estimated daily, monthly and yearly earnings, then shows the same traffic at several other RPMs so you can see the range.
What-if: the same pageviews at other RPMs (these are scenarios, not benchmarks).
| Page RPM | Monthly | Yearly |
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Earnings = pageviews ÷ 1,000 × page RPM. This is arithmetic on the numbers you enter, not a prediction from Google; real earnings vary with traffic quality, country, season, ad settings and policy compliance.
Everything runs in your browser: nothing you enter is sent to us or to Google. The results are plain arithmetic on your inputs, not a prediction from Google and not a promise of earnings.
AdSense reports earnings per thousand pageviews as page RPM. The calculator uses the same definition:
For example, 50,000 pageviews a month at a $5 page RPM is 50 × $5 = $250 a month, or $3,000 a year.
If you already run AdSense, use your own figures rather than a guess. In your AdSense account, the reports show pageviews and page RPM for any date range; a 90-day average smooths out seasonal swings. Your analytics platform shows pageviews too, though it may count slightly differently from AdSense. If you don’t run ads yet, try several RPMs in the what-if table instead of picking one number: RPM varies widely by audience country, topic, season, ad layout and how much of your traffic uses ad blockers, and Google doesn’t publish typical RPMs.
Revenue is only half of the picture. Buyers value a site on its profit and how reliable that profit is. Once you have a yearly figure, take off your costs and use the website value calculator to turn net profit into a valuation range. Our guide to the website revenue calculator covers affiliate and product income alongside ads, and the website traffic estimator gives a rough pageview figure for sites whose analytics you can’t see.
AdSense reports earnings per thousand pageviews as page RPM. Estimated earnings are pageviews divided by 1,000, multiplied by page RPM. For example, 50,000 monthly pageviews at a $5 page RPM is about $250 a month.
Use the page RPM from your own AdSense reports, averaged over about 90 days. If you don't run ads yet, compare several RPMs in the what-if table rather than relying on one number, because RPM varies widely by audience, topic, season and ad setup.
It is exact arithmetic on the numbers you enter, so its accuracy depends on your inputs. It does not predict what Google will pay, and real earnings can differ because of invalid traffic adjustments, policy issues and changes in advertiser demand.
No. The calculation runs entirely in your browser and nothing you type is sent to Site Worth Checker or Google.
Subtract your costs to get net profit, then apply an earnings multiple. Our website value calculator does this and shows a low, mid and high valuation range.
Get an outside-in estimate for any domain with the website worth checker, or see every tool on the free website tools page.