Estimated website value of booking.com: $247.00 Million
Values are automated estimates for research and entertainment — not formal appraisals or financial advice. We combine publicly available signals (traffic proxies, domain age, SEO, performance) into a model; actual sale prices vary widely.
Booking.com | Official site | The best hotels, flights, car rentals & accommodations
Explore the world with Booking.com. Big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget.
Site Worth Checker estimates booking.com is worth about $247.00 Million (last checked October 23, 2026). The figure is a model-based estimate built from public signals such as traffic proxies, domain age, SEO structure, performance and security — not an appraisal or an offer.
booking.com ranks #80 by estimated value among the 499 sites we track, just behind medium.com ($257M). Ranked #289 in Tranco, it is a top-1,000 destination; we estimate about 30.5M monthly visits from that position. The traffic layer drives the number — roughly $49.4M of modelled yearly revenue at a 5x revenue multiple. That is about 6.1 times the median value of the sites we track ($40.3M).
| Period | Est. visitors | Est. pageviews | Est. revenue |
|---|---|---|---|
| Daily | 1M | 2.5M | $135K |
| Monthly | 30.5M | 76.2M | $4.1M |
| Yearly | 366M | 915M | $49.4M |
All figures are estimates. Visitors are modelled from the Tranco rank with the same rank-to-traffic curve the valuation uses; pageviews assume an illustrative 2.5 pages per visit (not measured); revenue applies the model’s revenue-per-visit assumption ($0.05 per visit before the authority adjustment). Real analytics and earnings can differ a lot.
Site Worth Checker estimates booking.com at about $247,000,000 (last checked October 23, 2026). It is a model-based estimate built from public signals such as Tranco rank, domain age, SEO, performance and security — not an appraisal, an offer or a sale price.
We estimate roughly 1,016,344 visits per day, 30,490,317 per month and 365,883,804 per year (about 76.2M pageviews a month if visitors view 2.5 pages each). These figures are modelled from its Tranco rank, not taken from the site’s own analytics, so treat them as an order-of-magnitude guide.
Our model puts potential revenue at about $135,327 per day, $4,116,193 per month and $49,394,314 per year. It multiplies the traffic estimate by an assumed revenue per visit ($0.05 for this site, adjusted for authority); actual earnings depend on the business model and are usually not public.
booking.com is ranked #289 in our copy of the Tranco top-1M list. Tranco is a research-oriented ranking that averages several popularity sources over 30 days, which makes it more stable than any single traffic panel. We use it in place of the retired Alexa rank.
The model takes the higher of two values — a traffic-based value (estimated visits × revenue per visit × a revenue multiple) or, for listed companies, a share of market capitalisation — and adds intrinsic value for the domain name, domain age, technical quality and content. Inputs refresh when a site is re-checked.
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