This ranking covers online stores, marketplaces, travel and booking sites, and payment platforms tracked by Site Worth Checker, sorted by estimated worth. Every domain links to its report with modelled traffic, potential revenue and the signals behind the estimate.
E-commerce is where traffic and money are most directly connected, and our model reflects that. When the checker detects store or payment technology on a homepage, it applies a much higher revenue-per-visit assumption than it does for an ad-supported site. That is why a store with fewer visits can out-rank a bigger content site here. It is also why these numbers move when a site changes its tech stack or hides it behind a custom front end, so treat small differences between neighbouring rows with caution.
Regional storefronts of the same retailer (for example, separate country domains) are listed individually when we track them, because each one has its own rank and traffic. For a valuation of a real store you own, a profit-based method is far more reliable; our website valuation guide explains how buyers price e-commerce businesses.
| # | Website | Estimated worth | Tranco rank |
|---|---|---|---|
| 1 | shopify.com | $12.6B | #170 |
| 2 | amazon.com | $1.5B | #28 |
| 3 | paypal.com | $422M | #172 |
| 4 | ebay.com | $210M | #200 |
| 5 | booking.com | $155M | #290 |
| 6 | steampowered.com | $144M | #298 |
| 7 | alibaba.com | $142M | #306 |
| 8 | amazon.co.uk | $131M | #334 |
| 9 | ikea.com | $117M | #634 |
| 10 | amazon.de | $110M | #397 |
| 11 | aliexpress.com | $106M | #500 |
| 12 | walmart.com | $97.9M | #477 |
| 13 | amazon.co.jp | $90.1M | #494 |
| 14 | eventbrite.com | $85M | #514 |
| 15 | rakuten.co.jp | $77.8M | #583 |
| 16 | tripadvisor.com | $77.2M | #572 |
| 17 | target.com | $72.9M | #611 |
| 18 | amazon.fr | $70.9M | #627 |
| 19 | amazon.ca | $70.1M | #630 |
| 20 | amazon.in | $64.4M | #688 |
| 21 | marriott.com | $64.2M | #723 |
| 22 | amazon.es | $61.8M | #721 |
| 23 | hm.com | $46.8M | #978 |
| 24 | themeforest.net | $34.6M | #1,109 |
| 25 | gofundme.com | $32.5M | #1,130 |
| 26 | kickstarter.com | $31.8M | #1,151 |
| 27 | shutterstock.com | $22.7M | #1,782 |
| 28 | udemy.com | $19.4M | #1,909 |
| 29 | istockphoto.com | $15.1M | #2,439 |
| 30 | indiegogo.com | $13M | #2,826 |
| 31 | prestashop.com | $9.2M | #3,994 |
| 32 | dreamstime.com | $8.9M | #4,125 |
| 33 | stores.jp | $2.3M | #13,611 |
| 34 | offerup.com | $1.8M | #17,232 |
How this list is built: every row comes from a stored Site Worth Checker estimate, refreshed as domains are re-checked, so the table updates on its own. Values are model estimates from public signals (Tranco rank, modelled traffic and revenue, domain and technical factors), not appraisals or market caps. We leave out subdomains, CDN and asset hosts, link shorteners and adult sites so the list stays about websites people actually visit. Read how we estimate website worth or the background on why we use Tranco instead of Alexa rank.
Want a number for a site that isn’t listed? Check any domain free or estimate its visitors with the website traffic estimator.